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Built by a working sommelier

The wine question shouldn’t stop service.

I have always been drawn to technology and spent years in sales before stepping into wine professionally — something I had been passionate about my whole life. Within months I saw a problem I recognized immediately: the right information exists, but at the moment a guest asks, it is not always reachable. So I built the tool I wished existed.

No credit card required No app to download Works on any device
Alejandro De los Cobos, sommelier and founder of TheVinoWhy Pro
“The answer exists. It just needs to be reachable.”

“A guest asks about wine. The answer is somewhere — in the wine list, in the sommelier’s head, in years of tastings and pairings. But in that moment, at that table, it isn’t always reachable. This tool exists to close that gap.

Alejandro De los Cobos Sommelier & Founder, TheVinoWhy Pro
Alejandro De los Cobos opening a bottle of wine

Most restaurants have a wine list. Very few have a sommelier on every shift.

Your team knows the food. They know the guests. The wine list is the one place where the information isn’t always within reach when the moment calls for it.

That gap costs you sales, confidence, and sometimes the guest’s trust. It is not a training problem. It is a tools problem. Your team needs the right answer available in the moment — not a class they took three months ago.

Simple enough for a busy Saturday night.

01

Upload your wine list

Upload your wine list — a PDF, a photo, a spreadsheet, whatever you have. The app builds a profile for every wine automatically. You review and adjust before your team sees anything. Want a more refined result? The optional Wine List Concierge has Alejandro work on your list personally.

02

Invite your team

Your servers and bartenders open a link on their phone or the restaurant tablet. No download, no account setup during service. They are ready before the shift starts.

03

The question gets answered

A guest asks about a pairing. A server types the dish. They get a recommendation from your actual wine list — with a short script they can say at the table, in their own voice.

Every situation covered.
The sommelier’s knowledge, available to everyone on the floor.

Pair a Dish

A guest orders the duck. The server types “duck confit with cherry sauce” and gets the right bottle from your list — with a line ready to say at the table. One recommendation, or several, depending on the situation.

Alejandro De los Cobos with wine bottles

Guest Said

A guest says “something smooth, not too dry, maybe under $60.” The server types it word for word and gets the closest match from your list — with a reason they can share at the table, in their own words.

Out-of-Stock Alternatives

A wine is 86’d. The server finds the closest alternative from what is still available — and has a natural way to explain the swap to the guest without making it awkward.

Scan a Label

A guest holds up a bottle they brought or points at one on the shelf. The server scans it and gets region, style, and pairing notes — without having to know anything about that wine.

Wine Training

Short lessons your team reads between shifts or before service. Not a course — more like a note from the sommelier that actually sticks. Builds real confidence over time.

Try it before your next shift.

14 days free. No credit card, no commitment. Set up your wine list, invite your team, and see how it feels on the floor before you decide anything.

Try Free for 14 Days
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